The next is between Mercedes Benz and BMW. When all else fails, build a very fast car and rent a zeppelin. But, you have to give it to the wit of the people behind these ads. And then the whole process was repeated again. Now, this was a clear challenge in BMW’s face, and hence the brand responded with a billboard advertising the 3 Series. Audi advertised the A4 with the tag line ‘Your move, BMW’. The two got into a billboard war that grew pretty big. There’s no way to shrug off BMW and Audi when talking about of battle of the brands. Subaru dove in the spat and took on both the automotive giants. Le Mans is a 24 hour race, which is considered a proving ground for car manufacturers. Skoda Kushaq variants get new features Image: creativeadvertisingworldĪnd Audi was quick to release this.
BMW actually congratulated Audi for winning the South African Car of the Year 2006 titles, however it turned out to be a taunt, when the brand said at the bottom of the ad “From the winner of the World Car of the Year 2006”. BMW even got in a tussle with Mercedes Benz. In fact, BMW and Audi have been in a very popular and prolonged tiff. The war has not been limited to a single mode of advertising, it spreads to print and billboard, even video! Yes, companies take this battle very seriously. Scroll down for some hilarious ads from the past, and be assured the last one just fantastic! While there is no guarantee that theses ads can affect the buyer’s decision, but they sure do raise a titter. Hence, manufacturers have devised a subtle, more sophisticated method of relieving stress – advertisements. But then, one can’t really get into fisticuffs with the competition every single time they introduce a new or better car. Car and motorcycle manufacturers invest big amounts of money and time into development of machines that would rule the hearts of enthusiasts. The automobile industry is heavily competitive.
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